Becoming Sundae Soda - The Label
Summer dreaming with swimwear label Sundae Soda
It feels like an endless summer with children’s swimwear label Sundae Soda. Designed on the South Coast (NSW), the beautifully curated range is for little girls aged 1 to 5 years, who love spending their days in the water under the Australian sun. With summer on its way, we thought it was the perfect opportunity to dive a little deeper into the brand – meet founder and creative director Nerida Mason.
With many afternoons spent at the beach, watching her two children explore rock pools and sandy shores, the concept of a swimwear label first entered Nerida’s mind. As a self-described dreamer and using her daughter as inspiration, Nerida imagined how the swimsuit would fit, the colour palette and the label name. Soon after, Nerida launched into action and started researching into the fashion industry – “I couldn’t stop thinking about the label. I started sketching designs, sourcing fabrics, contacting manufacturers and before I knew it, I was committed to the dream”.
The result? A contemporary girl’s swimwear label with a playful soul. Featuring clean lines and bright hues, the range is a reflection of Nerida’s childhood – colourful, simple and exciting. The swimsuits have been designed with the hot Australian sun in mind – long sleeves with UPF 50 to protect little explorers from the harsh UV rays. And being a mum herself, Nerida understands the importance of quality when it comes to children’s swimwear. “Each swimsuit is carefully considered, manufactured ethically and they have been constructed with luxurious high-quality fabric that will last beyond a season”.
Nerida has since added accessories to the Sundae Soda range – think cute sunnies, hair clips and hats to complete the look. And the Mumma's haven’t been forgotten, with tote bags to carry those everyday essentials and gorgeous bucket hats to match your mini me.
The future is looking very bright for Sundae Soda with plans to extend the swimwear line (exciting!) and a third baby on the way for Nerida and her family.
Written by Hayley Griffith @hayleyg.creative